What could security concerns about mass shootings, the Islamic State group and cyberhacking have to do with the colors of paint that customers will choose for their vehicles?
Plenty, according to PPG, which bills itself as the world’s largest automotive paint and coatings company.
When PPG’s color specialists from around the world gathered last year in Miami for their annual color trends conference, security was a prominent topic, not just from PPG’s automotive group but from all the industries the Pittsburgh-based company supplies.
“We do know that color does sell vehicles. We’ve done market research that shows that if people cannot get the color they want, they will not buy the vehicle and they’ll change brands and change companies.” – Susan Lampinen, Ford Motor Co. group chief designer for color and materials
“Each one of us last year talked about protection,” says Jane Harrington, manager of color styling for PPG Automotive OEM Coatings in Troy, Mich. “There’s this kind of dark feeling over being vulnerable with anything from ISIS to these crazy shootings.”
So PPG developed Knight’s Watch, one of four themed color groupings for 2019. The colors are mostly dark, solid and subdued.
By Bradford Wernle, Automotive News, SouthFloridaReporter.com, Mar. 21, 2016
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