You thought of basketball, didn’t you?
The NCAA basketball tournament is arguably the most talked about subject in the month of March – butt with nearly 143,000 *more* articles written about the election in the past 30 days, Trump, Cruz, Kasich, Clinton and Sanders were the clear winners.
Well, while all of your friends were watching which college basketball team would inch closer to the NCAA championship title, the media was mad about a much different race – the U.S. Presidential Election – this, according to new analysis by March 17, 18 and 19 – the first three days of “The Big Dance” – was the only time over the course of the month that coverage of the tournament overshadowed that of the election.
There’s no doubt that a few shocking upsets at the hands of Middle Tennessee and Yale (sorry, Michigan State and Baylor), the tournament overshadowed this unpredictable election cycle… if only for a brief period of time. Sidenote: President Obama picked Kansas. Sorry, Prez – not this year.
Ahead of tonight’s big final, North Carolina Tarheels and the Syracuse Orange have been the media darlings of the NCAA Tournament according to early media analysis. These teams enjoyed 15% and 5% more media coverage respectively over their Final Four counterparts – the Villanova Wildcats and Oklahoma Sooners.
So, which team do you think will win “The Tourney”? Who will be the 45th President of the United States? We’ll soon find out, but if there is one thing for sure, it’s that both March Madness and the U.S. Presidential Election have something in common: unpredictability.
Data and information powered by LexisNexis Newsdesk.
SOURCE LexisNexis
Disclaimer
The information contained in South Florida Reporter is for general information purposes only.
The South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service.
In no event shall the South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service. The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice.
The Company does not warrant that the Service is free of viruses or other harmful components
