Successful digital platforms and campaigns are very seldom down to the hard work or brilliance of one key individual or concept. Almost always they are the result of a combination of efforts from different people all playing to their strengths. Because there are so many different component parts to it, digital success is very much about teamwork.
With that in mind though, it is important to know the different partnerships that you should be looking to forge as you make your way through the digital landscape and onwards to success. Here are a few key partners you will probably want to secure along the way.
Whatever your platform or campaign may be, it is imperative that it is easily discoverable. There are plenty of ways to make this happen and, above the line advertising aside, the search is going to be one of the most important elements in driving audience. This could be via a paid search or organic search. They are both key elements of building a base. When it comes to finding an expert partner find an SEO company Australia. While SEO is something that can be done from anywhere in the world, the reality is that building partnerships is about relationships and knowing each other. If you can find somebody that is locally based, you are already on the front foot.
Another critical element and one that is often under-estimated is the server set-up that will underpin all your digital activity. This is not something that you need to take care of yourself. Unless you are dealing with state secrets and critical information you are far better off finding a cloud-based solution.
When it comes to hosting Australia has plenty of phenomenal options to pick from. Identify a few of these and get quotes. Have a look at their SLA’s and find the one that works for you. Ideally, you want something that scales easily, and which is cost-effective.
The business of money
Depending on where you fit into the digital ecosystem you will either be looking to generate cash by exposing your audience to brands (who pay for the privilege), or you will be looking to spend money with a publisher to get your message to the right audience. This is advertising in a nutshell, but it is not nearly as simple as it sounds.
In the digital age, it is highly performance-based, and it is all about getting the best results.