Home Today Is One Jar Of Nutella Is Sold Every 2.5 Seconds Worldwide.

One Jar Of Nutella Is Sold Every 2.5 Seconds Worldwide.


When hazelnuts and chocolate collide, interesting things begin to happen.  For example, World Nutella Day is celebrated by millions around the globe on February 5.

  • It is often said that necessity is the mother of invention and adding hazelnuts when cocoa is hard to come by may have been an Italian trick during hard times. In the 1800s, in the northern Italian city of Piedmont, they made a paste of chocolate and hazelnuts at a time when the nuts were abundant, but the cocoa was not.
  • At the end of World War II, cocoa was once again difficult to come by.  Pastry Maker, Pietro Ferrero, made loaves of this sweet paste and called it Giandujot. Soon after, the Ferrero Company was founded on May 14, 1946.
  • It wasn’t until 1951 that Ferrero made the paste into a spreadable form. We wouldn’t even recognize the spread by name until 1964 when Ferrero’s son Michele gave the jar of creamy hazelnut and cocoa the name Nutella.
  • Hazelnuts were originally used as an inexpensive filler. sales increased and soon became it’s trademark flavor.
  • In the aftermath of World War 2 Italian stores offered a service called “smearing”, which allowed local children to bring in a slice of bread on which they could have some Nutella spread.
  • One jar of Nutella is sold every 2.5 seconds worldwide.
  • The original Nutella started off as a block, rather than as a creamy paste.
  • In 1954 the hazelnut paste’s name was changed from “supercreama gianduja” to Nutella. This was due to an Italian law which prohibited the use of superlatives in product names.
  • The amount of Nutella produced worldwide in one day is equivalent to nearly three times the weight of the Statue of Liberty.
  • More than 70 million hazelnuts are used worldwide each day in the production of Nutella.
  • In each 13 oz. jar, there are more than 52 hazelnuts.
  •  The number of jars sold annually, if lined up, would wrap around the moon four times.
  • You could cover the Great Wall of China 8 times with the number of jars of Nutella® sold worldwide in a year.
  • There are so many jars of Nutella® made each year, that they would line the banks of the Danube 26 times over. That’s a river so long, it flows through 10 different countries!
  • The amount of Nutella®produced in one year weighs the same as the Empire State Building.
  • You could circle the world 1.8 times with the amount of Nutella® produced in one year.
  • Nutella holds the Guinness World Record for largest continental breakfast ever.
  • Nutella is totally gluten-free and Kosher.
  • In 2013, the chocolate-hazelnut spread made headlines in Germany, where thieves pulled off a $20,000 heist, stealing 5 metric tons of the sweet stuff from a parked truck. Several weeks earlier, Columbia University found itself at the center of “Nutella-gate,” an expose smearing the school for spending $6000 per week on the spread for one of its dining facilities, where students were allegedly snarfing 100 pounds of it per day.
  • The chocolate layer that surrounds the hazelnut in the middle of each Ferrero Rocher is Nutella.
  • Thanks to the high amount of sugar in Nutella, it’s shelf-stable and will remain edible at room temperature until the best-by date on the jar. If you refrigerate Nutella, the oil from the hazelnuts will harden and it’ll become very difficult to spread.
  • In response to a friend who bemoaned his children’s habit of filching his favorite snack, furniture designer Daniel Schobloch invented a lock to fit over the lid of a Nutella jar. The idea proved so popular, Schobloch began selling them on eBay.


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