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On Average, People Have 7.6 Social Media Accounts, Spending 142 Minutes A Day On Social Media (Video)

social media

Social Media Day is observed annually on June 30th.  In its short life, social media has redefined how people interact, communicate, and share with family, friends, and the world. 

  • With the launch of Friendster in 2002 and MySpace in 2003, social media became mainstream. Then 2004 brought the founding of the king of social media, Facebook.
  • Twitter encouraged us to be succinct by posting our thoughts with fewer than 140 characters.
  • When we express ourselves better through imagery, Instagram, and Flickr offer all the sharing we can handle.
  • And speaking of video, YouTube is the social place for everything from how-to to pop culture to what not to do with your fireworks on the 4th of July.
  • For context, as of May 2019, total worldwide population is 7.7 billion
  • The internet has 4.4 billion users
  • There are 3.499 billion active social media users
  • On average, people have 7.6 social media accounts
  • The average daily time spent on social is 142 minutes a day
  • Facebook Messenger and Whatsapp handle 60 billion messages a day
  • People aged 55-64 are more than twice as likely to engage with branded content than those 28 or younger
  • 96% of the people that discuss brands online do not follow those brands’ owned profiles
  • 78 percent of people who complain to a brand via Twitter expect a response within an hour
  • Google processes 100 billion searches a month
  • That’s an average of 40,000 search queries every second
  • 60% of Google’s searches come from mobile devices
  • 69% of all Americans are on Facebook
  • The average user spends 35 minutes on Facebook a day
  • The average (mean) number of friends is 155
  • 22% of Americans use Twitter
  • 90% of American 18-24 year olds use YouTube
  • There are 800 million Monthly Active Users on Instagram
  • Over 95 million photos are uploaded each day
  • Need evidence that we’re a visual species? Today, more than 3.2 billion images will be shared on social media posts.
  • 5 million brands are advertising on Facebook, a number that’s roughly equivalent to the population of Colorado.
  • 81% of parents report their kids start using Facebook between 8 and 13 years of age.
  • Companies ignore 70% of Facebook questions.  When Facebook fans post their questions online, only 30% of them receive answers.
  • Facebook’s population is 6.5 times greater than the USA’s.
  • A Reddit user discovered that Tears of Joy is the most popular emoji on Twitter.
  • 71% of Instagram users are millennials (or younger).
  • 93% of Pinterest users plan their purchases on the social media platform.
  • More people own a cell phone than a toothbrush.   There are over 7 billion people in the world. An estimated 3.7 billion of them own mobile phones, but only around 3.5 billion own toothbrushes.
  • Every second, more than 500 hours of video is added to YouTube.
  • Facebook is now one of the leading causes of divorce in the US.
  • Social Media generates more than double the marketing leads of trade shows, telemarketing, daily mail or PPC.
  • Rate for new users joining LinkedIn: 2 users per second.
  • Users send out more than 500 million tweets per day.  That’s approximately 9,100 happening every second.
  • There are 684,478 pieces of content shared on Facebook during every minute of every day.
  • Also every minute there are 3,600 new photos on Instagram and 2,083 check-ins on Foursquare.
  • YouTube reaches more U.S. adults aged 18-34 than any cable network.

Sources:

National Day Calendar

Brandwatch

Search Engine Journal

The Content Factory

Super Money

YouTube.com/Equalman