Home Consumer New OREO Colorfilled (Video)

New OREO Colorfilled (Video)

­­­­­­­­By Terri Lynn, SouthFloridaReporter.com, Managing Editor, Nov. 9, 2015 – First we had customized M&M’s, followed by cans of Diet Coke with popular names on it. Now, just in time for the holidays, OREO is introducing OREO Colorfilled, a first-time-ever experience for the brand that lets fans customize the packaging of original OREO cookies at shop.oreo.com.

Touted as a “limited time offer,” OREO Colorfilled turns the iconic cookie’s wrapper into a canvas for imagination and personalization during the holiday season.

OREO Colorfilled encourages fans to tap into their inner artist to transform a pack of OREO cookies into a personal holiday expression.  Available at shop.oreo.com, Colorfilled packs feature exclusive, illustrated black and white designs from graphic artists Jeremyville and Timothy Goodman that offer fans a peek at the holidays through the eyes of OREO and include an energetic mix of seasonal images and icons.

After selecting one of the artist designs consumers can zoom in or out to select which area of the design to color in. After picking a color to paint with the site will either populate the design for you using the colors chosen, or users can manually fill in each image with a digital paint brush.

Consumers can also select some holiday flair to add to their Colorfilled pack with accessories like scarves and antlers, or even use the circular cookie to spell a holiday greeting, such as “Joy” and “Ho Ho Ho.”

Both online and manual options also allow fans to add something sweet with a personalized, heartfelt note in the top corner.

“OREO Colorfilled is an open invitation to our fans to bring their imagination to our Wonderfilled world. We can’t wait to see all the unique Colorfilled packs of OREO cookies created by fans this holiday season” said Janda Lukin, Senior Director OREO at Mondelez International.

Each custom Colorfilled pack is priced at $10 – with $5 nationwide shipping for each order – and while the ways you can color are limitless, the packs are not, only available while supplies last.  Also available for purchase are t-shirts featuring the artist designs complete with fabric markers for coloring in.

Get coloring today at shop.oreo.com and share your design with @oreo using #oreocolorfilled.

OREO is the world’s favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling biscuit of the 21st century with more than $2 billion in global annual revenues. The OREO cookie twist, lick and dunk ritual has become the signature way to enjoy this iconic cookie for many different cultures around the world.

 

Terri Lynn has earned a reputation as a dynamo in the fast-past world of high profile public relations. Her blue chip press contacts, dazzling creativity and unstoppable determination, combined with superb writing skills, consistently produces extensive media coverage for her clients. She’s regarded as tenacious, persuasive and always gets the job done!

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