Home Consumer NBA Approves Corporate Logo’s On Uniforms (Video)

NBA Approves Corporate Logo’s On Uniforms (Video)

Miami Heat Jersey with SouthFloridaReporter Logo

The NBA announced Friday that the board of governors has approved a three-year pilot program to allow teams to sell a corporate logo on their jerseys.

Teams can now start pitching companies on buying a 2.5-by-2.5-inch space as the NBA becomes the first of the four major U.S. sports leagues to put ads on regular game-day jerseys. NBA teams had been wearing advertising logos on practice jerseys.

The first year of the program will be for 2017-18, which also will be the first season that Nike makes the uniforms after taking over from Adidas. The Nike swoosh will appear on every jersey.

Sources told ESPN earlier this week that the average team hopes to make $4-6 million per year from new partnerships, which would equal $120-180 million per year in new revenue. The money will be counted as basketball-related income and, therefore, split with the players.

Faith Based Events

The league announced Friday that jerseys sold at retail when the program starts will not include the corporate logo, though teams will have the option to sell a version that includes the logo.

Commissioner Adam Silver led the project to permit advertising on jerseys.

[NBA Commissioner Adam Silver interviewed by ESPN’s Rachel Nichols last month]

https://youtu.be/oZuzZzNBB6I

[vc_btn title=”More on Corporate Logo” style=”outline” color=”primary” align=”left” link=”url:http%3A%2F%2Fespn.go.com%2Fnba%2Fstory%2F_%2Fid%2F15210151%2Fnba-jerseys-carry-advertisements-beginning-2017-18|title:More%20on%20Corporate%20Logo|target:%20_blank”][vc_message message_box_style=”3d” message_box_color=”turquoise”]By Darren Rovell ESPN Senior Writer, ESPN, April 15, 2016 [/vc_message]

Disclaimer

The information contained in South Florida Reporter is for general information purposes only.
The South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service.
In no event shall the South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service. The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice.
The Company does not warrant that the Service is free of viruses or other harmful components