National Wearables Survey Reveals Accuracy is Top Priority Among Consumers
A recent national survey on wearable technology devices (“wearables”) revealed that consumers consider accuracy the most important feature of wearables, and more than half of those who do not own a wearable would consider buying one if they trusted the accuracy.
The 2016 “The State of Wearables Today” Survey was conducted by Valencell in collaboration with MEMS & Sensors Industry Group from May 27 – June 7, 2016. The online survey polled 706 U.S. consumers, ages 18-65, on their knowledge and preferences around wearable technology devices.
Among those surveyed:
- More than 42% of respondents own or have owned a wearable device
- Of those who own a wearable, 52% own a wristband, 36% earbuds and 32% a smartwatch
- 42% purchased the wearable to track overall activity and 28% purchased to manage weight
- The majority (63%) ranked accuracy as a highly important feature of that wearable
- Among wearable owners, 80% feel that their wearable has a positive impact on their health
- 35% of wearable owners feel step counting is the most useful function; 18% find heart rate monitoring most useful; and 12% find the notifications most useful
- For those who do not own a wearable, 74% of would consider using one if accuracy in wearables could help them to better manage their health
While most wearable owners find functions such as step counting, heart rate monitoring and notifications most useful, they would also like their wearable to monitor additional health metrics, including stress, blood pressure, sunlight/UV exposure, hydration, and key vitamin and supplement levels.
Key findings of the survey are below. An executive summary of the survey and infographic can also be found atvalencell.com/blog.
Accuracy Trumps Cost as a Barrier to Wearable Ownership
Nearly half of all respondents own or have owned a wearable device, with the most popular form factors being wristbands, earbuds and smartwatches.
When asked what type of condition they would like to monitor beyond what they are doing now:
55% would like to monitor stress
48% would like to monitor hydration
46% would like to monitor blood pressure
38% would like to monitor sunlight/UV exposure
35% would like to monitor key vitamin and supplement levels
Accuracy is Key to Valuable Health Insights
Accuracy, comfort, and battery life topped the list of highly important features in wearables. Of those who currently own a wearable, 80% feel that the wearable has positively impacted their health.
Photo – http://photos.prnewswire.com/prnh/20160622/382512-INFO