Home Consumer Mugs, Hats, Holiday Sweaters: CEO Shooting Merch Is For Sale Online

Mugs, Hats, Holiday Sweaters: CEO Shooting Merch Is For Sale Online

Merchandise that was previously being sold on Amazon. (Washington Post illustration)

By Caroline O’Donovan

Even before police identified a person of interest in the hunt for the killer of UnitedHealthcare CEO Brian Thompson, merchandise proclaiming an apparent message that police found at the scene of the shooting began appearing at craft fairs and online shopping platforms.

Pint glasses, wine tumblers, sweatshirts and baseball caps emblazoned with the phrase “Deny, Defend, Depose” — words written on ammunition casings found near where Thompson was shot in midtown Manhattan — popped up on eBay, Etsy, TikTok and Amazon.
The phrase could be a reference to tactics health insurers have used to decline or limit medical claims. The motivations for the killing, in which a 26-year-old, manifesto-carrying suspect named Luigi Mangione was identified on Monday, are unconfirmed.
While it’s unclear how much of the “Deny, Defend, Depose” merchandise was purchased, its spread across online storefronts echoes the swell of anger at health insurance companies and support for the shooter on social media.

Even before much was known about the killer’s motivations or identity, some reacted to the shooting by venting frustrations about health insurance and the U.S. health system.

Amazon removed the merchandise after being reached for comment by The Washington Post. The company said the products violated their guidelines, but declined to specify which. Amazon founder Jeff Bezos owns The Post.

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