Home BrowardBeat.com Money, Experience And Endorsements Count Little When Running For Judge

Money, Experience And Endorsements Count Little When Running For Judge

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(Image: SLS Consulting)

Broward Circuit Judge Michael Usan should have won reelection easily.

He has almost 10 years experience on the bench. He had the support of almost every political and legal leader, plus six unions.

Usan spent almost eight times more than his opponent.

Yet he squeaked through with a 373 vote win —  50.04 percent of the 227,711 ballots voted in the race.

That’s not a rousing endorsement for a professionally managed campaign.

Browardbeat.com is not criticizing consultants Barbara Miller and Amy Rose, who handled Usan. They did everything by the book.

Usan’s campaign is proof that no consultants has a surefire winning formula for judicial campaigns.

After all, he almost lost.  To an unknown political non-entity, Richard Brian Kaplan, who had far less experience and almost no prominent endorsements.

Maybe Usan almost lost because he was below Kaplan on the ballot. Some political experts claim a candidate’s position on the ballot swings votes. 

[vc_btn title=”Continue reading” style=”outline” color=”black” link=”url:https%3A%2F%2Fwww.browardbeat.com%2Fmoney-experience-and-endorsements-count-little-when-running-for-judge%2F||target:%20_blank|”][vc_message message_box_style=”outline” message_box_color=”black”]By Buddy Nevins, BrowardBeat.com, excerpt posted on SouthFloridaReporter.com, Sept. 5, 2018[/vc_message]