It would not be hyperbole to call mobile devices, namely smartphones, the most disruptive lifestyle shift birthed by the Internet revolution.
And that disruption is carrying over into how consumers shop for goods.
The still-unfolding changes in consumers’ mobile shopping behavior is forcing established retailers to think on their feet and divert capital spending from stores to mobile — and quickly.
Bloomberg Intelligence senior retail analyst Poonan Goyal shared with Forbes how legacy retailers Macy’s, J.C. Penney, Kohl’s, Wal-Mart and Target TGT -2.25% are leading the mobile charge.
“Wal-Mart’s digital sales growth has contributed 20 to 30 basis points to the company’s U.S. same-store sales for more than ten quarters now. Its investment in digital is at the forefront with Silicon Valley hires to drive innovation. While no mobile metrics are disclosed, the company said that 50% of its online orders came from a mobile device over the Thanksgiving through Cyber Monday period.”
