Let This Sink In – Taco Bell Is Opening A Hotel (Video)

Taco Bell loves a fan experience, and this time they are taking to a whole new level, with a summer hotel. Keri Lumm shares all the details we know about “The Bell.”

Taco Bell is opening a pop-up hotel this summer. Take a moment to let that sink in: a Taco Bell… Hotel.

Opening for a limited time in Palm Springs, California, The Bell: A Taco Bell Hotel and Resort will be an immersive experience designed to celebrate and pamper the world’s biggest fans of the fast-food chain.

“We’re already in the hospitality business,” Taco Bell Chief Brand Officer Marisa Thalberg told Travel + Leisure. “This is a more immersive form of hospitality where people can really soak up the experience of the brand in a destination.”

And from the looks of it, there will plenty to soak up. Though the fine details are still in the works, guests at the hotel can expect the entire hotel to be “infused with a Taco Bell twist,” including poolside cocktails, a gift shop with plenty of swag, and Taco “Bell”hops to carry your luggage to your Taco Bell-inspired room.