A new product called the Ta-Ta Towel is a towel that slings over your neck and holds your boobs up when it’s hot and you’re shirtless. And it’s making us feel a lot of feelings. Feelings like, “what’s so bad about the bralette?” and “can’t the gals just hang out?” and “does it come in fun patterns?” [You can order your towel HERE]
The Ta-Ta Towel started out as a solution to a simple problem: boob sweat. According to the company’s website, Ta-Ta Towels creator Erin Robertson came up with her invention on a hot day in L.A., and it quickly took off (the company was founded in 2015):
“…As I got out of the shower and started getting ready, I could
not stop sweating…because my tiny A/C unit was broken AND it was the beginning of
summer…I tried everything: I tucked wash cloths under my breasts, I
tried dumping baby powder all over me, I even put a t-shirt on and
tucked it under my boobs…I just kept
thinking: “There HAS to be a better way to keep the beads of sweat
from dripping down my stomach.”
Video by Buzz60/Keri Lumm
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