For more than 125 years, JELL-O has brought colorful, jiggly fun to dessert tables across America. Now, one of the country’s most iconic food brands is entering a new era. Today, the brand announces the launch of JELL-O Simply, a new line featuring the delicious and colorful desserts families have loved for generations, now made with no FD&C colors or artificial sweeteners. Made with real fruit juice and 25% less sugar in the ready-to-eat gelatin line, JELL-O Simply delivers the signature taste, texture and vibrant colors families know and love – with ingredients parents increasingly want.
JELL-O Ushers in a New Era with Introduction of JELL-O Simply, Made with No FD&C Colors or Artificial Sweeteners
The launch comes as consumer demand for simpler ingredients continues to redefine the food industry. Half of parents are actively avoiding artificial sweeteners, and one in three ranks total sugar as their top concern.1 At the same time, consumers still crave the familiarity and joy of the brands they love. JELL-O Simply answers this call directly, with no FD&C colors or artificial sweeteners and reduced sugar in the ready-to-eat gelatin,2 all without compromising the colorful desserts JELL-O fans know and love.
As a permanent addition to the brand’s portfolio, JELL-O Simply is designed to help bring a new generation of families into the gelatin and pudding desserts category – particularly younger parents increasingly seeking treats made with real ingredients and less sugar. The new lineup includes:
- JELL-O Simply Ready-to-Eat: Made with real fruit juice and now available nationwide for $3.99 per four-pack in Orange, along with two new-to-category flavors: Raspberry Lemonade and Blueberry.
- JELL-O Simply Gelatin and Instant Pudding Mixes: Available nationwide in August 2026 for $2.24 per box in four flavors including Vanilla (made with real vanilla), Chocolate (made with real cocoa), Banana (made with real banana) and Strawberry (made with real strawberry juice).
“We know families are looking for treats that strike the right balance between great taste and ingredients they can feel good about – and they don’t want to sacrifice the brands they know and love to get there,” said Kathryn O’Brien, Head of Marketing, Desserts at Kraft Heinz. “JELL-O Simply delivers everything people love about JELL-O – the delicious taste, the iconic jiggle and the vibrant fun – now made with no FD&C colors or artificial sweeteners. It’s a meaningful evolution for the brand and an important milestone in Kraft Heinz’s broader modernization journey.”
The launch marks a major milestone in JELL-O’s broader renovation journey under Kraft Heinz’s commitment to remove FD&C colors across its U.S. portfolio by the end of 2027. For more information on JELL-O Simply and additional JELL-O renovations to come under Kraft Heinz’s broader FD&C removal commitment — including the removal of artificial dyes across the entire JELL-O portfolio — follow @jello on Instagram and TikTok.
1 Mintel: Nutrition Watch for Kids
2 Compared to JELL-O original sugar-based gelatin snacks.
Source: Kraft Heinz
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