Home Consumer IHOP Is Getting a New Name. And It Doesn’t Include Pancakes (Video)

IHOP Is Getting a New Name. And It Doesn’t Include Pancakes (Video)

new name

IHOP is officially changing its name, but hasn’t announced why or exactly what it means yet. Veuer’s Sam Berman has the full story.

International House of Pancakes, perhaps better known by the initials IHOP, is ditching the pancakes—in its name, at least.

The iconic pancake house announced on Twitter Tuesday that it would be getting a new name. IHOP’s ‘P’, which fittingly stands for pancakes, is being replaced by a ‘B.’

“For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb,” the tweet said.

IHOP, or rather, IHOb, has yet to announce what the new letter stands for, although many assume it will stand for “breakfast”.

Although some Twitter users initially speculated that the tweet might have been a clever PR stunt to drum up interest for the breakfast chain, a spokesperson for IHOP confirmed to the New York Post that the tweet was serious.

LEAVE A REPLY

Please enter your comment!
Please enter your name here