The product information management system, better known as PIM has made its way into the market, due to the efficiency and profitability it produces in businesses.
There is a great variety of PIM softwares in the market and its supply is becoming wider and wider. Therefore, it is important to be aware of the strengths and weaknesses of each one.
This way, it will be possible to choose the PIM system that truly satisfies the specific current needs and can be adapted to future ones.
With this in mind, here are some tips for choosing the best PIM tool, which will free the team from workloads, establishing an effective management.
Characteristics of a PIM system
A PIM software allows any company to retrieve all the product catalogues, import them automatically, and after enriching its database, distribute them in real time on its different supports.
Due to globalization, it is increasingly common to recover sources from foreign suppliers with a PIM tool. A PIM system is a powerful tool that perfectly manages the various offers and products.
Benefits of using a PIM
A PIM is a business application
It promotes an efficient and continuous expansion of product offerings in more markets and channels. On the other hand, it enhances the product experience and meets current customer requirements.
A PIM is a productivity tool.
This tool allows product marketing teams to do much more with less work.
A PIM is a CRM for products
A PIM is an interface, which helps to classify a company’s products. The implementation of an appropriate PIM, will allow the management of product data in any organization.
Types of PIM systems
Each PIM implementation option has its advantages and disadvantages. When choosing a type of PIM system, it is necessary to make sure that it meets the requirements of the company.
Open source
These are the PIMs that allow free access to community resources and modify the source code. This provides maximum flexibility of use.
SaaS (Software-as-a-Service)
In this case, the original vendor maintains everything from the application to the basic infrastructure. This provides great ease of use,
Because PIM requirements can change drastically over time, the best system can be one that allows you to modify implementation options and available resources.
Getting your own PIM program
The cost of having a PIM is not just an annual license fee. It includes customization, system implementation and maintenance.
A PIM supports the development and expansion of a business, allowing for better and more effective product information. This in turn achieves better customers and a branded experience across all sales channels.
The end results are higher conversion rates, reduced returns and many more scale options.
The advantages of a good PIM service are:
- Audit and PIM consulting.
- Training and resources.
- Test and configuration guided and customized.
An adequate PIM will increase the identity of your brand and accelerate its growth. In addition, it will unify the experience of the product in all the channels and shorten the time of commercialization.
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