Home Business Home-Goods Companies Prepare New Trump-Linked Products

Home-Goods Companies Prepare New Trump-Linked Products

Lenox/via Semafor

By Shelby Talcott

Want a MAGA rice cooker or a snow globe with a small version of President Donald Trump raising his fist?

Major home-goods companies are there for you, with at least three firms developing special collections that feature Trump, according to plans and proposed releases reviewed by Semafor.

One of the companies, Instant Pot Brands, noted that “a portion of the profits from” its forthcoming collection “will be donated to the Trump Presidential Library.” Instant Pot, which makes kitchen and home appliances, said in its release that it will offer a “45/47 Collaboration,” including various items branded with those numbers and Trump’s “Make America Great Again” tagline.

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The company added that its collection is “in collaboration with representatives of the Trump administration.” And it’s not alone among the home-goods companies looking to link themselves to Trump’s brand — as well as his broader agenda.

Lenox Corporation, which sells tableware and collectible items, has also proposed a line of products featuring Trump. Those plans include a line of “fine porcelain dinnerware” complete with the president’s face and a White House logo, “gold plated flatware,” MAGA glasses, ornaments, and snow globes, according to presentation plans.

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Semafor is a for-profit, advertising-supported news website founded in 2022 by Ben Smith and Justin B. Smith, formerly of BuzzFeed News and The New York Times. The website aims to provide transparency and clarity to a polarized news industry through its unique "Semaform" format, which includes five sections: "the news," "the reporter's view," "room for disagreement," "the view from," and "notable".