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Semafor is a for-profit, advertising-supported news website founded in 2022 by Ben Smith and Justin B. Smith, formerly of BuzzFeed News and The New York Times. The website aims to provide transparency and clarity to a polarized news industry through its unique "Semaform" format, which includes five sections: "the news," "the reporter's view," "room for disagreement," "the view from," and "notable".