Hasbro Has Trademarked The Smell Of Play-Doh (Video)

Hasbro says that it has trademarked the smell of Play-doh. Buzz60’s Josh King explains

Hasbro Has Trademarked The Smell Of Play-Doh (Video) from South Florida Reporter on Vimeo.

Think back to peeling the lid off a container of Play-Doh. Even if you haven’t touched the pliable modeling toy in years, you probably still remember how it smells.

Hasbro, maker of Play-Doh, has officially trademarked that scent through the United States Patent and Trademark Office, the company announced Friday.

Hasbro describes the distinctive eau de Play-Doh as a “combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.”

Play-Doh has been around since 1956, so generations have grown up with the squishy, colorful toy.