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Hard Rock Company Eyes ‘Consolidation’

Hard Rock
Seminole Hard Rock Resort & Casino

The Seminole Tribe of Florida started off with a bingo hall in 1979, purchased Hard Rock International a decade ago and now oversees properties worldwide.

So heck, yes, they’re ready to buy in bulk.

Hard Rock International Chairman James Allen announced Tuesday the establishment of Seminole Hard Rock Support Services, which will coordinate and consolidate certain staff functions of key operations.

“We expect the new company will help our operations become more effective and efficient,” Allen said.

For those unfamiliar, Hard Rock International consists of 177 cafes, 24 hotels and 11 casinos, spread across 74 countries. Most notable of the casinos are the seven Florida casinos, which garner about $2.2 billion per year.

Allen tabbed a casino guy, Seminole Hard Rock Tampa President John Fontana, as president of the new entity. Fontana, who began working at the Tampa property 36 years ago as a grant writer and became a manager back when their only product was bingo, said he is following the mindset he developed a long time ago.

“I think the message for us and the Seminole Tribe of Florida is that Jim Allen is very, very adamant that the philosophy on the business side is you spend this money like it’s your own,” he said, referring to the more than tribal members who share the profits. “We have 4,000 owners…

“It’s not some owner that’s not there, so watching every dollar smartly and being efficient is important. You’ve seen companies in the gaming world get in trouble by either overleveraging or they overextend, and they think the more casinos they own and operate the more money they make. And they spread their resources too thin.

“And then they get into trouble.”

On Sept. 30, Hard Rock International acquired development rights for Hard Rock casinos in the western United States and in certain international markets.

“Obviously Hard Rock buys many things in bulk, and with Hard Rock International and Seminole gaming we’re trying to do is combine the duplicated processing,” Fontana said. “It gives us more buying power.

“If you’re buying software for 40 locations instead of four, you’re going to get a better deal.”

He noted that other major casino companies do the same thing, although the Hard Rock has unique challenges.

“It’s a very complex company, doing business in 70 countries and I don’t know how many currencies, with different laws and customs,” Fontana said. “So consolidation is something you have to do really thoughtfully. You can’t just say ‘Hey we have four of these and now we need one.”

But the new operation will bring consistency in the brand overall, he said.

“The more things we can centralize, the more consistent the product will be around the world,” he said.

Information technology and procurement are the first two areas of focus for greater inter-company coordination.

[vc_message message_box_style=”3d” message_box_color=”blue”]Nick Sortal, SouthFloridaGambling.com, posted on SouthFloridaReporter.com, Jan. 5, 2017[/vc_message]
Nick Sortal is semi-retired after 35 years as a newspaper writer and editor, with 30 of those years dedicated to the South Florida Sun-Sentinel. He spent the majority of his career as a community news writer and editor, delving into the issues and topics most newsworthy to local residents. He has a reputation for being fair – weighing every sides of an issue – and checked and re-checked information almost to the point of being annoying