Walmart is doing what their competitor Amazon can’t do, throw holiday parties! Keri Lumm (@thekerilumm) reports.
Wal-Mart Stores Inc is planning to boost sales and fend off rivals this holiday season by doubling down on incentives for shoppers who buy online and those who visit its stores.
The world’s largest retailer said it tripled its online selections for the holiday season to 60 million items, and that it would provide free two-day shipping on more than two million products when the order size exceeds $35. It said it would also offer discounts for online orders picked up at its stores.
The company said its stores and website would offer more exclusive products from companies such as appliance maker Cuisinart and audio equipment maker Bose.
The plans were announced at a media briefing to outline Wal-Mart’s strategy for the November and December holiday shopping season, an important period for retailers during which they earn an outsized portion of their annual profits and sales.