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Guide to Real Estate Website Development


If you have a real estate agency and you are planning to develop a website, its creation should be carried out taking into account the implementation of important tasks. This will inspire confidence among potential clients and, as a result, will benefit your business. There are a number of features to consider when creating a project.

The main goal of a real estate web development company is to give the user the opportunity to quickly navigate and find the desired property and information about it. Therefore, a convenient and high-quality search system is especially important.

Website design should be discreet, not distracting the user’s attention. The site must contain information of interest to potential clients of the company. There must be a convenient real estate catalog with excellent quality photographs. As well as information about the company and its services.

Particular attention should be paid to feedback. Users should be able to quickly get answers to the information they are interested in.

Faith Based Events

In the design of a real estate agency website, the harmony and individual style of your company is important. It is also important here to pay attention to the fact that the user who comes to your site should not waste time trying to figure out the clever navigation. Therefore, it is better to do with the usual controls, the classic placement of the menu, quick navigation buttons and other elements.

The competition in real estate is very high. Therefore, a high-quality functional resource will make it possible to increase the number of clients of the company. As well as overtake competitors. To create such a site, the professional performance of all tasks is important. As well as an individual approach to each client.

Development starts with content

Nowadays, the creation of websites for real estate objects with fireart.studio in most cases begins with a design drawing. Clients ask to “draw a website” and think about the content only after the design layouts are approved.

This often results in the site’s content being poorly matched to the form. The information does not line up in logical chains and does not work to convince the user.

To begin with, there is an anti-example. Information about the residential complex lies in a single block in a narrow frame in the center of the page. And individual facts do not attract attention in any way.

And here is another approach, where the design of the pages provides for a structured presentation of information.

As the popularity of such sites grows, developers will need more quality content tailored to different stages of the sales funnel.

Simplicity and interactivity

The classic solution, where the entire screen is occupied by a render with randomly located information, will be encountered less and less. The page space will be used more rationally due to modern layout techniques. For example, multifunctional blocks, the contents of which change when you click or hover the cursor.

Of the interesting tricks, you can highlight seamless transitions between pages through zooming in. This effect assumes that when you click on an item, the rest of the screen is proportionally enlarged, zooming in on the selected portion and taking the user to a new screen. This effect can be used in apartment “checkers” to move from a page with houses to pages of apartments.

Such sites – with interactive elements, interesting layout, while visually light and intuitive – will attract more buyers’ attention.

Combining projects on one site

Developers with a large number of similar projects will less often place them on separate promotional sites. Objects collected on one site are easier to promote in terms of SEO. It is easier to create cross-links between projects. This will expand and improve the offer in the eyes of the user.

Developers, whose projects are presented on separate sites, will strive to standardize their technology “park” by transferring them to one CMS.

Focus on mobile traffic

The share of mobile traffic on developers’ sites varies from 50 to 80%. This factor will be taken into account more often this year. The best solution: development of a high-quality adaptive website with maximum preservation of desktop functions. This is more optimal than the mobile version, which requires separate support.