Home Travel Record-Breaking 15.5 Million Visitors To Miami Last Year

Record-Breaking 15.5 Million Visitors To Miami Last Year

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1 million more overnight visitors stayed in Greater Miami and the Beaches in 2015, solidifying a record-breaking economic impact of $24.4 billion fueled by New York as the destination’s first $2 billion market alongside international billion dollar markets Brazil & Colombia

The Greater Miami Convention & Visitors Bureau (GMCVB) announced today record-breaking Travel and Tourism numbers with an impressive 6.4% increase in overnight visitors to Miami and the Beaches in 2015.

During that time, the destination welcomed 1 million more visitors for a total of 15.5 million overnight visitors with a record 8 million visitors from domestic markets and 7.5 million international visitors. The total economic impact of overnight visitors to Greater Miami and The Beaches reached a record $24.4 billion last year.  These strong numbers contributed to the robust job market, with a record 136,100 Leisure and Hospitality Industry jobs in 2015.

“More visitors are staying longer and fueling record-breaking economic impact numbers thanks to GMCVB efforts.  In addition, we grew the European market by 5.9 percent and grew the Latin American market by 3 percent despite the strength of the dollar against the euro and Latin American currencies.  Of the 1 million new visitors into Miami, nearly half of them were first-time visitors.  This can be attributed to the GMCVB’s aggressive international marketing programs and our collaboration with Miami International Airport to attract more global carriers and expand air-service into Miami and The Beaches,” said GMCVB President & CEO William D. Talbert, III, CDME.

Accommodating the Demand

  • Ninety six percent of visitors to Greater Miami and the Beaches arrived by air.
  • Among the international visitors, a 7.2% increase came from emerging markets (Asia, the Middle East and Australia).
  • The destination’s hotels also saw growth with an average daily rate (ADR) of $195.75 up 5.9% over the previous year.
  • Greater Miami continues to be an attractive market for hotel development, with 14 new hotels opening in 2015, and despite the increase in inventory, the destination secured a strong record Occupancy of 78.1%.
  • Greater Miami and the Beaches ranked #4 in hotel room rate and revenue per available room (RevPar) among the Top 25 Hotel Markets in the country as determined by Smith Travel Research.

Miami Begins with Me
Already proud of the very warm welcome extended to its visitors from around the globe, the GMCVB is seeing overwhelmingly positive results from the significant enhancements to its Miami Begins with Me customer service marketing and training program. Launched in 2009, the initiative has trained more than 50,000 employees of major community businesses and organizations, including Miami International Airport, PortMiami staff and Miami-Dade County Taxi Drivers.

Nearly 98% of visitors are extremely or very satisfied with their visit and 92% of total visitors are definitely or very likely to return to Miami.  With 3 out 4 visitors being “return-customers”, the destination continues to evolve and offer new experiences through dining and attractions to keep the traveler returning for more.a

About The Greater Miami Convention & Visitors Bureau

The Greater Miami Convention & Visitors Bureau (GMCVB) is an independent accredited not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions.  For a vacation guide visit our website at www.MiamiandBeaches.com or call 1-888-76-Miami(US/Canada only) or 305-447-7777.

To reach the GMCVB offices dial 305-539-3000.  Meeting planners may call 1-800-933-8448 (US/Canada only) or 305-539-3071 or visit www.MiamiMeetings.com.

To get further engaged with Miami and the Beaches, join the conversation by following us on our social media channels atFacebook.com/visitmiami, Twitter.com/miamiandbeaches, Instagram.com/miamiandbeaches andPinterest.com/miamiandbeaches.

SOURCE The Greater Miami Convention & Visitors Bureau

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