Google wants you to start thinking of its search engine as a place to shop.
The company announced a new feature on Thursday that will showcase images of models sporting any given fashion item when users browse the product on their smartphones.
The tool, called “Style Ideas,” is designed to surface “inspirational lifestyle images and outfits that showcase how the product can be worn in real life,” according to a blog post from associate product manager Julia Enthoven.
A search for a purse by Zara, for instance, yields a grid of women posing with the handbag in real-world settings.
“With style ideas, you can see real-life options of what bag and jeans look stellar with those red high heels you’ve been eyeing,” Enthoven wrote. “Or if running gear is more your speed, no sweat—workout ensemble ideas are just a tap away.”
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