Google wants you to start thinking of its search engine as a place to shop.
The company announced a new feature on Thursday that will showcase images of models sporting any given fashion item when users browse the product on their smartphones.
A search for a purse by Zara, for instance, yields a grid of women posing with the handbag in real-world settings.
“With style ideas, you can see real-life options of what bag and jeans look stellar with those red high heels you’ve been eyeing,” Enthoven wrote. “Or if running gear is more your speed, no sweat—workout ensemble ideas are just a tap away.”