If you’re a coffee fan, something amazing is brewing in the candy world. Buzz60’s Sean Dowling has more.
A morning cup (or more realistically, cups) of coffee is a firmly established ritual for caffeine fiends—but what if we told you that you could get the same kick through gummy bears? On Monday, Sugarfina and Alfred (a Los Angeles-based coffee shop) launched a new product that’s being touted as the world’s first coffee-infused, caffeinated gummy bears, which they’re selling in stores and online in three flavors: cold brew, bourbon cold brew, and iced vanilla latte. While you may feel skeptical about the purported strength of candy, rest assured that the gummy bears contain 60 milligrams of caffeine per serving. In other words? A whole shot of espresso, in candy form. We’ll take five.
We tried out the new bears ahead of the launch, and the experience was surprisingly positive. One over-excited (and likely over-caffeinated) editor said, “This is a brilliant and important idea! There are so many times I need a caffeine hit but don’t feel like committing to an entire coffee.” First up was cold brew, which had the earthy, acidic flavor you’d expect from coffee, with a caramel-like undertone; then, bourbon cold brew, which had a smokier, subtler taste. (A fellow editor noticed hints of chocolate.) My personal favorite was the iced vanilla latte bears, which are described as tasting like “espresso infused with vanilla bean and almond milk.” They smelled exactly like said latte and were pleasantly sweet; however, I’m admittedly not a coffee-drinker, so if you like a stronger pour, the cold brew flavors are probably your best bet.