Home Entertainment Florida Town of Mayo Changes Name to ‘Miracle Whip’, Here’s Why (2...

Florida Town of Mayo Changes Name to ‘Miracle Whip’, Here’s Why (2 Videos)

Mayo
(Image: Miracle Whip"

Mayo Florida is temporarily changing its name to Miracle Whip as a pr stunt. Elizabeth Keatinge has more.

The mayor of the small town of Mayo, Florida that has fewer than 1,500 residents announced on Saturday that the city was switching its name to “Miracle Whip.”

The mayor of the small town of Mayo, Florida that has fewer than 1,500 residents announced on Saturday that the city was switching its name to “Miracle Whip.”

The name change started as a secret, tongue-in-cheek marketing proposal for the Kraft/Heinz-owned mayonnaise, Miracle Whip. The team from Miracle Whip wanted to capture the shock of residents when they heard that the name of their beloved town was being changed to a corporate brand name. The team from Miracle Whip spent a few days filming the hilarious efforts to get residents to remove mayonnaise from their homes.

The town’s elected officials planned on letting their residents in on the joke after a few days, but first they had to switch out street signs and the name on the infamous water tower.

AuthenticFlorida, excerpt posted on SouthFloridaReporter.com, Aug. 31, 2018

Video by Buzz60/Elizabeth Keatinge

A Florida resident since 1974, Melanie Lentz-Janney is the owner/CXO of AuthenticFlorida.com, a travel and lifestyle blog devoted to the Sunshine State's most unique and quirkiest treasures. Authentic Florida is intended to inspire discovery of the accessible, yet under-appreciated areas of the state as well as celebrating good old-fashioned Florida kitsch. Lentz-Janney’s lifelong passion has been discovering Florida’s genuine side – some old, some new – with a focus on “fun and affordable.” Authentic Florida has been recognized as the BEST Blog of the Year, the BEST Travel Blog (twice), and BEST Food Blog at the Florida Sunshine Awards. Lentz-Janney is a member of Florida Outdoor Writers Association and the Society of American Travel Writers. She is also a well-respected marketing expert and an award-winning filmmaker.

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