Mayo Florida is temporarily changing its name to Miracle Whip as a pr stunt. Elizabeth Keatinge has more.
The mayor of the small town of Mayo, Florida that has fewer than 1,500 residents announced on Saturday that the city was switching its name to “Miracle Whip.”
The mayor of the small town of Mayo, Florida that has fewer than 1,500 residents announced on Saturday that the city was switching its name to “Miracle Whip.”
The name change started as a secret, tongue-in-cheek marketing proposal for the Kraft/Heinz-owned mayonnaise, Miracle Whip. The team from Miracle Whip wanted to capture the shock of residents when they heard that the name of their beloved town was being changed to a corporate brand name. The team from Miracle Whip spent a few days filming the hilarious efforts to get residents to remove mayonnaise from their homes.
The town’s elected officials planned on letting their residents in on the joke after a few days, but first they had to switch out street signs and the name on the infamous water tower.
AuthenticFlorida, excerpt posted on SouthFloridaReporter.com, Aug. 31, 2018
Video by Buzz60/Elizabeth Keatinge
