The Squatty Potty® toilet stool gained national attention in 2014, when the product was featured on ABC’s hit TV show Shark Tank. It went on to become the second most successful company in the history of the show.
Today we have learned that the company is extending their line of bathroom and elimination products by adding toilet paper foam. Squatty Potty toilet paper foam is a wet wipe alternative that replaces the need for traditional wet wipes. The foam is a formulation including witch hazel and aloe, designed to pump directly onto toilet paper to deliver a cooling, soothing affect to the sensitive areas of the anus.
New video introducing Squatty Potty Toilet Paper Foam
Plumber Loo introduces Squatty Potty Toilet Paper Foam
Squatty Potty co-founder Robert Edwards explains, “Let’s face it, everybody poops. If you use a Squatty Potty stool, you will most likely poop more. Thus, you’ll need to wipe more, and your bum might get sore if you’re using traditional toilet paper. Not to mention, wet wipes can clog your bathroom pipes.”
Sewer authorities claim that flushable wet wipes don’t break apart and, as a result are destroying municipal sewer systems. The wipes cluster with congealed food fat to form large blockages known as fatbergs—a mass of congealed fat. Last year, a 130-ton mass was removed from the London sewer system, prompting the UK to consider banning wet wipes.
In keeping with Squatty Potty’s bold and humorous marketing strategy, the toilet paper foam will be launched with a video introducing Loo, a plumber who explains the need, the want, and the benefits of replacing wet wipes with Squatty Potty’s Toilet Paper Foam.
For more information visit https://www.squattypotty.com/
About Squatty Potty, LLC
Founded in 2011, Squatty Potty, LLC is a consumer products company whose product lines consist of toilet stools, sprays and other bathroom accessories. Its flagship product, the Squatty Potty stool, is designed to help users assume the squatting position while using the bathroom, delivering fast, complete elimination with comfort and ease. Currently Squatty Potty products are sold in over 6,000 retail locations globally including Bed, Bath & Beyond, Costco, Walmart and Target.
