McDonald’s has decided frozen beef is out and fresh beef is in for the Quarter Pounder. Buzz60’s TC Newman has more:
McDonald’s is adding fresh beef to the menu, but Wendy’s is refusing to let the industry giant steal its advantage in the fast-food burger wars.
On Tuesday, McDonald’s announced it was swapping frozen for fresh beef in all of its Quarter Pounders at locations across the US. The fast-food chain is already serving fresh-beef Quarter Pounders at 3,500 locations and plans to complete its roll-out in early May.
Wendy’s has long been the fresh-beef burger king of the fast-food industry. In February, the chain launched a national campaign highlighting its fresh beef — and slamming McDonald’s for its frozen patties.
Some would think that McDonald’s new-and-improved burger would convince Wendy’s to lay off its brutal campaign against the larger chain. But, they couldn’t be more wrong.
On Tuesday, Wendy’s began tweeting at McDonald’s about the fresh-beef news — and highlighting that not all of its burgers made the swap away from frozen beef.
Some people are going to use fresh beef in SOME cheeseburgers, SOME of the time. We believe in using fresh, never frozen beef in every cheeseburger everyday. pic.twitter.com/roDFBosL5b
— Wendy’s (@Wendys) March 6, 2018
Video by Buzz60/TC Newman[/vc_message]
Disclaimer
The information contained in South Florida Reporter is for general information purposes only.
The South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service.
In no event shall the South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service. The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice.
The Company does not warrant that the Service is free of viruses or other harmful components
