A news story that’s been labeled false by Facebook’s third-party fact-checking partners sees its future impressions on the platform drop by 80%, according to new data contained in an email sent by a Facebook executive and obtained by BuzzFeed News.
The message also said it typically takes “over three days” for the label to be applied to a false story, and that Facebook wants to work with its partners to speed the process.
The data about the effectiveness of Facebook’s fact-checking partnership initiative was contained in a brief email sent today by Jason White, Facebook’s manager of news partnerships, to the company’s fact-checking partners.
“We have been closely analyzing data over several weeks and have learned that once we receive a false rating from one of our fact checking partners, we are able to reduce future impressions on Facebook by 80 percent,” White wrote.
A Facebook spokesperson told BuzzFeed News that the system begins to “demote” a story in the News Feed after a single fact-checker finds it to be false. The label is then applied to a link once at least two checkers rate it false.