National Packaging Design Day on May 7th each year celebrates the art of packaging design as well as design professionals. The global design community and those appreciative of beautiful, well-crafted packaging commemorate the day by sharing inspiring designs and exchanging ideas. The day also encourages an awareness of the craftsmanship behind the package.
- 2nd Century BC – Paper packaging for food has existed in China since as early as the 2nd century BCE. Back then, food was wrapped in thin, treated sheets of mulberry bark.
- 1817 – The first paper cardboard box is created and leads to the commercial production of paper bags in England.
- 1844 – The commercial production of paper bags commences in England.
- 1852 – Francis Wolle invents the bag-making machine, which eventually paves the way for the production of glued paper sacks.
- 1856 – The first patent for cardboard was issued in 1856. It has been used for customized shipping boxes since 1903.
- 1871 – Corrugated was patented in 1871 and was originally used to wrap bottles and glass lantern chimneys.
- 1890 – NABISCO created the first branded consumer package.
- 1903 – The first cardboard shipping box was granted a patent in 1903.
- 2015 – May 7 becomes the official date for the celebration of National Packaging Design Day.
- 2021 – More than 80 billion corrugated shipping boxes were used.
- Packaging is more than a means to protect a product or display a name. Packaging is the physical representation of a brand to the consumer.
- Consumers, on average, form an impression of a brand within seven seconds of seeing the product.
- Corrugated cardboard packaging is used to ship approximately 90% of all U.S. products.
- Research shows businesses see a 30% increase in consumers if they focus on product packaging.
- Sustainable packaging is becoming increasingly popular. Two-thirds of Americans said that sustainable packaging plays a significant role in their purchase-making decision.
- Consumers view packaging as close to equally as important as the brand itself (10% vs. 12%).
- Coca-Cola is the most recognized brand in the world.
- A research study published a few years back announced that 94% of the world population recognizes the red branding of Coca-Cola.
- The name of the brand is the second most understood word globally, right after “okay”.
- According to researchers, coffee has one of the most attractive scents in the world. The producers of coffee know that the smell is what makes coffee such a tempting product. But the intense aroma that reaches your nose right after opening a jar of coffee is caused by a special type of spray aroma used under the lid.
- Although most of the food we consume has an expiration date, it doesn’t apply to water. However, there’s an expiration date on every bottle. But don’t be mistaken, because these dates refer to the expiration of the bottle!
- Shoppers will spend an average of 30% more on a purchase if shipping is included for free.
- A slow shipping time will deter 41% of customers from making a purchase.
- Some 52% of online customers who receive goods in customized shipping boxes say they’re more likely to return to the same company for another future purchase.
- Shoppers in stores will be drawn to and buy a product right off the shelf, without researching it, in 64% of all in-store decisions. Packaging can play a huge role in making the choice of your product over a competitor’s.
- Over one million plastic bottles are sold every minute of every day.
- Each year, over 78 million tons of packaging waste are produced.
- Half of all packaging can be recycled to reduce the amount of packaging waste and the cost of producing new packaging.
- If you ever stumbled upon a video of unboxing an Apple product, you saw the beauty and simplicity of their packaging. To achieve such a level of perfection, the company has created a whole culture around the boxes for their products. A proof is that Apple’s headquarters has a special designated place for coming up with the packaging for new products.
- Nongshim, Korea’s leading producer of instant noodles, created an innovative packaging that is safe for microwave use. According to the company, the additional material used in these boxes can sustain without melting even at 100 degrees. This interesting packaging can mean a milestone for the food industry, but time will prove its true value.
- A Swedish design company, Tomorrow Machine, is the creator of a magic juice box. The small box is made of agar-agar seaweed gel and water only and is dedicated to containing short-term fresh juices and smoothies. The box withers at the same rate as the product inside is consumed.
- In the U.S., almost half of the corrugated boxes (the official term for what we think of as cardboard shipping boxes) made each year are used to get food from farms to your local grocery stores.
- All plastic packaging is bad for the environment. This is a common misconception. While it’s true that some plastic packaging ends up in landfills or pollutes our oceans, this doesn’t mean all plastics are inherently evil.
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