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Cabana Life and “Stand Up 2 Cancer” Join Forces To Protect Your Skin from the Sun

By Terri Lynn, SouthFloridaReporter.com, Managing Editor, July 1, 2015 – Summer is in full swing and for many people that means lots of days in the sun, swimming and enjoying the outdoors and beaches.

According to the CDC, more than 115,000 people were diagnosed with melanoma (the most dangerous form of skin cancer) in 2010. The sun’s UV rays are so strong that skin damage can occur from as little as 15 minutes of unprotected sun exposure.

Cabana Life, the leader in stylish sun protection clothing, combines fashion with sun safe function by offering 50+ UV protection in its entire beach chic collection. Founded by Melissa Marks Papock, a skin cancer survivor, the collection offers a variety of fashion forward beach-essentials including swimsuits, rashguards, hats, cover-ups, tunics, shirts and pants for women, men and kids.

Cabana Life, has launched the Stand Up & PROTECT campaign to benefit Stand Up To Cancer, a program of the Entertainment Industry Foundation, a 501(c)(3) charitable organization, which funds innovative cancer research.SU2CCabanaLife-manandboy1

Debuting in May 2015 in conjunction with Skin Cancer Awareness Month, Cabana Life unveiled limited edition rashguards styled clothing for women, men and kids.

Cabana Life’s goal is to raise awareness about the dangers of the sun while providing sun protective clothing as a stylish wardrobe staple for women, men and kids. “We are thrilled to collaborate with Stand Up To Cancer on our PROTECT collection and campaign this summer, and hope that together, we can inspire more people to dress responsibly while being active and enjoying the outdoors,” explains Papock.

These limited edition rashguards debuted on cabanalife, and will retail year-round from $25-$48, with 100% of net proceeds benefiting “Stand Up To Cancer”. They are also available at the SU2C store through the summer. For more information on Stand Up To Cancer, visit www.standup2cancer.orgSU2CCabanaLife-womanonbeach1

Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.

Current members of the SU2C Council of Founders and Advisors (CFA) include Katie Couric, Sherry Lansing, Kathleen Lobb, Lisa Paulsen, Rusty Roberstson, Sue Schwartz, Pamela Oas Williams, and Ellen Ziffren. The late co-founder Laura Ziskin executive produced the Sept. 5, 2008, and Sept. 10, 2010 Stand Up To Cancer roadblock fundraising telecasts.

Terri Lynn has earned a reputation as a dynamo in the fast-past world of high profile public relations. Her blue chip press contacts, dazzling creativity and unstoppable determination, combined with superb writing skills, consistently produces extensive media coverage for her clients. She’s regarded as tenacious, persuasive and always gets the job done!