In the days after the event, several companies issued statements indicating a desire to work with the administration, and at least two said they would remove dyes from popular products by the end of this year.
But the announcement also unleashed confusion among food officials who said there had not been an industry-wide commitment to excise the dyes by next year, according to four people involved in the food industry. One food industry official, who, like others in this article, spoke on the condition of anonymity to describe private conversations, referred to the timeline as “aggressive” and said companies are considering how to respond — particularly as they seek to forge a good relationship with the health and human services secretary.
Kennedy is attempting to revolutionize “a system that is really profitable,” said Helene Leeds, a self-identified MAHA mom who runs a dietitian program with her daughter, Penelope, who lost over 150 pounds by focusing on whole foods.
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