The fifth annual NEW YOU Beauty Experience & Awards returned in dazzling fashion on March 27–28, 2026, transforming the iconic 1Hotel South Beach into the epicenter of beauty, wellness, and innovation. Widely regarded as one of South Florida’s premier industry events, the milestone celebration convened an influential mix of founders, celebrities, creatives, and executives shaping today’s $700+ billion global beauty and personal care market, with close to 500 guests in attendance.
Over two immersive days, NEW YOU delivered a dynamic blend of high-impact programming, experiential activations, and editorial authority—cementing its reputation as a leading platform for brand discovery, product launches, and cultural conversation, as well as immersive interactive experiences to launch their new wellness brand, New You Pretty.
A Powerhouse Room of Beauty and Style Leaders
This year’s event attracted an elite roster of industry leaders and cultural tastemakers, including Patrick Ta, Rachel Zoe, Jeannie Mai, Cynthia Bailey, Jesse Metcalfe, Farouk Shami, Diana Madison, Alexia Nepola, Christian Siriano, Olivia Flowers, Glen Coco Oropeza, Briana Cisneros, Alicia Grande, Tara Electra, Reese Lake, Taylen Biggs, Dara Levitan, Carly Rivlin, and Madison Brodsky, among many others across beauty, fashion, wellness, television, and digital media.
Their presence underscored the event’s growing influence as a cross-industry hub where entrepreneurship meets celebrity and innovation meets culture.
Celebrating Excellence: 2026 Award Winners
A highlight of the weekend was the NEW YOU Beauty Awards ceremony, honoring trailblazers and brands redefining the industry through innovation, inclusivity, sustainability, and impact.
Editor’s Choice Award Winners included:
- Best AI Beauty Innovation Award: LG-CHI Color Master Factory, presented by Glen Coco Oropeza
Best Ageless Beauty Award: Glowissima Skincare by Cynthia Bailey and Dana Hill-Robinson
- Best New Fragrance Award: Fraz Kader Parfums for Spartacus, presented by Pam Comiter
- Health and Beauty Trailblazer: Jeannie Mai, presented by Madison Brodsky
- NEW YOU Influencer of the Year: Courtney Noonan, presented by Reesa Lake
- Beauty and Style Tastemaker: Alexia Nepola, presented by Adriana Cataño
- Beauty Podcasters of the Year: Dara Levitan and Carly Rivlin, presented by Bruna Lima
- Celebrity Hairstylist of the Year: Briana Cisneros, presented by Olivia Flowers
- Skincare Innovator of the Year: Runway Beauty by Christian Siriano, presented by Diana Madison
- Style Icon of the Year: Rachel Zoe, presented by Jeannie Mai
- Brand of the Year: Patrick Ta Beauty, presented by Fatima Cuellar
- Lifetime Achievement Award: Farouk Shami, presented by Mego Ayvazian
A Fully Immersive Beauty Experience
The anniversary celebration kicked off with an exclusive VIP reception unveiling NEW YOU’s “Pretty.” supplement line. Attendees then experienced a full day of curated programming, including keynote speakers, expert-led panels, and a bustling brand expo spotlighting cutting-edge innovation across beauty and wellness.
Signature moments included the Interactive Beauty Bar, where guests engaged in hands-on product discovery, as well as a high-energy red carpet, live-streamed media activations, and podcast collaborations that amplified the event’s reach far beyond Miami.
Industry Support and Sponsors
Lead partner brands and sponsors for the 2026 NEW YOU Beauty Experience & Awards included CHI Haircare, New You Pretty., Patrick Ta Beauty, NUTRL Skin, Diana Madison Beauty, Glowissima by Cynthia Bailey, Grande Cosmetics, Stripes Beauty by Naomi Watts, YSE Beauty by Molly Sims, Runway Beauty by Christian Siriano, SolShine, ADM, Atlantic Packaging, NU Standard, Seis Cosmetics, BEJOU, Performance.20, iRomaScents, Fraz Kader Parfums, Dossier, Divi, and many more.
A Defining Platform for Modern Beauty
As it celebrates its fifth anniversary, the NEW YOU Beauty Experience & Awards continues to evolve as a powerful platform spotlighting both emerging disruptors and established leaders. By bridging media, influencers, and consumers, the event amplifies the voices and brands shaping the future of beauty.
With its signature blend of experiential energy and editorial credibility, NEW YOU has firmly established itself as a cornerstone event in South Florida’s cultural and business landscape—and a must-attend for anyone defining what’s next in beauty and wellness.
For more information or award submissions, visit NEWYOUAwards.com .
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