By Al Sunshine, SouthFloridaReporter.com, Consumer Investigator, Dec. 18, 2015 – Wonder if all those I-D Theft Ads from LifeLock are being pulled off the air?
For the 2nd time in 5 years, the feds are charging LifeLock with deceptive advertising for it’s claims to help stop identity theft through it’s special services. And the FTC also charges the company with not doing enough to protect its’ own customers personal data! If the company’s so good, why did the owners ID reportedly get stolen a few years ago? And why, if Lifelock got charged back in 2010, did it continue what looks like the exact same advertising?
LifeLock will pay $100 million to settle Federal Trade Commission contempt charges that it violated the terms of a 2010 federal court order that requires the company to secure consumers’ personal information and prohibits the company from deceptive advertising. This is the largest monetary award obtained by the Commission in an order enforcement action. Read the FTC order here.
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