On this day in 1963, the Hula-Hoop, a hip-swiveling toy that became a huge fad across America when it was first marketed by Wham-O in 1958, is patented by the company’s co-founder, Arthur “Spud” Melin. An estimated 25 million Hula-Hoops were sold in its first four months of production alone.
In 1948, friends Arthur Melin and Richard Knerr founded a company in California to sell a slingshot they created to shoot meat up to falcons they used for hunting. The company’s name, Wham-O, came from the sound the slingshots supposedly made. Wham-O eventually branched out from slingshots, selling boomerangs and other sporting goods. Its first hit toy, a flying plastic disc known as the Frisbee, debuted in 1957. The Frisbee was originally marketed under a different name, the Pluto Platter, in an effort to capitalize on America’s fascination with UFOs.
Melina and Knerr were inspired to develop the Hula-Hoop after they saw a wooden hoop that Australian children twirled around their waists during gym class. Wham-O began producing a plastic version of the hoop, dubbed “Hula” after the hip-gyrating Hawaiian dance of the same name, and demonstrating it on Southern California playgrounds. Hula-Hoop mania took off from there.