It’s no surprise that millennial s are making their mark within the demographics of online shoppers. Nearly 72 percent of millennials research and shop their options online before going to the store. When it came to online shopping, statics showed that 68 percent of millennials desire an experience that’s both integrated and seamless despite the channel. As an online retailer, the last thing you want is to fall behind on the shopping habits of those who make up a vast majority of online shoppers. Let’s take a look at a handful of “need to know” habits to help tackle this group:
1. It’s all about the price: A good price goes a long way, especially amongst millennials. Studies have shown that millennials care more about a good price over any other factor when it comes to online purchases. These factors include quality, store, availability and brand. Unless you have a unique one of a kind product, chances are millennials will go looking elsewhere for a better price before they decide to click check purchase.
“I love buying clothes online, but when it comes to deciding which store to buy from I always compare who has the better price. I may find a sweater from Loft that I love but if ASOS for example has a similar product for a better price I will definitely go with them. Unless I am a diehard fan of a specific brand I will always go for the cheaper option.” – Laura, 25
That being said, if it’s possible to offer competitive pricing, it may be wise to do so as its most likely in your favor.