One company’s commercial during this year’s Super Bowl could just be the most controversial moment of the big game. Josh King has the story (@abridgetoland).
Construction company 84 Lumber seems to be deliberately looking to provoke controversy with its Super Bowl ad, which depicts a Mexican mother and daughter embarking on an arduous journey, apparently to leave their country of origin.
As the two cross the country by foot, truck, and train in the 90-second long “The Journey Begins” spot, the girl picks up scraps of material on her way, in the color of the Mexican flag, which she stitches together by firelight.
The ad ends with viewers being invited to see the conclusion of their story at a dedicated website, which promises “content deemed too controversial for TV,” which will be unveiled at half-time during the big game this Sunday.
Video by Veuer[/vc_message]
Disclaimer
Artificial Intelligence Disclosure & Legal Disclaimer
AI Content Policy.
To provide our readers with timely and comprehensive coverage, South Florida Reporter uses artificial intelligence (AI) to assist in producing certain articles and visual content.
Articles: AI may be used to assist in research, structural drafting, or data analysis. All AI-assisted text is reviewed and edited by our team to ensure accuracy and adherence to our editorial standards.
Images: Any imagery generated or significantly altered by AI is clearly marked with a disclaimer or watermark to distinguish it from traditional photography or editorial illustrations.
General Disclaimer
The information contained in South Florida Reporter is for general information purposes only.
South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service. In no event shall South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service.
The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice. The Company does not warrant that the Service is free of viruses or other harmful components.
