By Jake Rossen
For well over half a century, McDonald’s peddled hamburgers and fries with the pleasantly hyper mascot Ronald McDonald. The red-haired clown was introduced in 1963 and became a fixture in popular culture thanks to toys, personal appearances, and countless television commercials. He is to the Golden Arches as Mickey Mouse is to Disney—a corporate fixture that might be second only to Santa Claus in the realm of fictional character recognition.
But in the mid-2010s, he all but disappeared.
At the time, the media and McDonald’s themselves connected Ronald’s absence to a weird hysteria surrounding “clown sightings,” or the idea malevolent clowns were popping up in a rash of prank appearances. While that may have been part of the reason, there’s more to it than that.
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