Home Consumer What The Fall Of Florida’s Oranges Tells Us About The Future

What The Fall Of Florida’s Oranges Tells Us About The Future

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Orange juice was once a symbol of health and the United States’ booming agriculture. In the 1950s, advertisements sponsored by the Florida Citrus Commission encouraged Americans to drink “a full big glass” of orange juice every day to ward off colds and boost their levels of vitamin C. Orange juice, consumers were told, could prevent a troubling condition called acidosis; at peak, three-quarters of American households kept the drink in their refrigerators.

But over the past two decades, orange juice has plummeted in popularity. Doctors say that the drink has as much sugar as a glass of soda, and they argue that juices in general are contributing to high rates of obesity and diabetes. At the same time, climate-change-fueled weather events and a bacterial disease have decimated orange groves in Florida and around the world.

In short, orange juice has increasingly moved from a symbol of health to a symbol of today’s challenges: inflation, disease and climate change.

“Hurricanes hurt us more than any other place, and juice consumption has been going down,” said Tripti Vashisth, a professor of horticultural sciences at the University of Florida. “It’s just a changing time.”

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