Retail giant Walmart has unveiled a suite of AI-driven enhancements across its online and physical store experiences in anticipation of the 2025 holiday shopping season.
Among the new features: the Walmart app now highlights deals specific to a shopper’s store location, lets users search for an item and receive aisle-level directions in real time, and supports wish-lists that are reorganised by aisle once a shopper enters the store.
Customer-facing artificial intelligence also gets a boost. The company’s AI assistant, “Sparky”, can now help plan events — for example, suggesting food and décor items for a party — while audio summaries generated by AI distil descriptions and reviews for more than 1,000 premium beauty items.
According to Retail Dive, Walmart’s AI investment doesn’t stop at the storefront. Enhanced models are being introduced into the supply chain to support delivery-estimate accuracy (narrowing windows down to the minute), and a customer service assistant combines intent-detection and sentiment-analysis to process returns, locate orders and provide delivery updates via chat or voice.
The retailer reported that in-store shoppers who use the app spend approximately 25 % more than those who don’t — a stat that underscores the strategic importance of the digital-meets-physical push this season.
With consumer interest in generative AI growing — recent data show many shoppers plan to use AI tools during holiday buying — Walmart is doubling down on tech to deliver shopping experiences that are faster, smarter and more personalised.
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