By Tom Maloney, Annie Massa, and Demetrios Pogkas
On the surface, Donald Trump’s personal net worth looks remarkably unchanged since retaking the White House: $6.5 billion on Election Day, $6.4 billion now.
But digging deeper into the figures reveals an unprecedented and unmistakable shift in how he and his family are buttressing their empire — and how much more quickly they stand to potentially profit from their fame, influence and power.
Whether it’s putting their brand on real estate projects or attaching it to perfumes and mattresses, licensing deals have long been used by the Trump family to make money fast compared with the years of planning and execution needed in real estate development. But with crypto, the Trumps can turbocharge the monetization of their name.
Combined with loosened constraints on foreign dealmaking in the second Trump administration, it has been a bonanza. Crypto ventures have added at least $620 million to Donald Trump’s fortune in the span of months, according to the Bloomberg Billionaires Index, which is valuing his family’s earnings from projects like World Liberty Financial and the Trump memecoin for the first time.
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