The Average Number Of Seconds Men Stare At Red Lipstick – 7.3 seconds

National Lipstick Day on July 29th encourages you to wear your best color. For some, lipstick is the only makeup requirement. Whether sheer and light, dark or bright, July 29th calls for all kinds of lipstick.

Throughout the ages, controversy surrounded lipstick.

• 2500BC – 1000BC: The first lipsticks recorded in human history are created by crushing gems in Mesopotamia.
• 5000 BC – Lip paint was first used in the Sumerian region (now Iraq and Kuwait) around 5000 BCE.
• 1770 – The British Parliament banned lipstick, calling it a devilish attempt to trick men into marriage.
• 1828 – The first commercial lipstick was introduced by Guerlain as a lip pomade.
• 1884 – A French company, Guerlain, first introduced lipstick to the market, using deer tallow, castor oil, and beeswax.
• 1912 – Suffragettes painted their lips to signify women’s emancipation.
• 1915 – Before lipstick tubes, lipstick was stored in pots. Until Maurice Levy invented the metallic containers
• 1923 – The first swivel-up lipstick in a tube appeared.
• 1930s – Lip-gloss lipstick is invented by Max Factor.
• 1949 – Hazel Bishop, a biochemist, invented the first long-lasting lipstick after World War II.
• 1960s – During the 1960s, white lipstick was a trend for a bold look.
• 1970 – Founded in France in 1970, Sephora is a multinational chain of personal care and beauty stores
• 1973 – Lip Smackers are created by Bonnie Bell and is instantly a hit with young girls
• 1990 – Established in 1990 in Illinois, Ulta Beauty is the largest beauty retailer in the United States
• 2015 – MAC Cosmetics raised money to support people with HIV/AIDS and donated $380 million.
• In some circles, lipstick was associated with witchcraft.
• It is said Sarah Bernhardt created a scandal by applying “lip rouge” in public.
• Surprisingly, George Washington supposedly wore lipstick.
• While Queen Victoria considered wearing lipstick impolite, one of her statesmen had a different opinion.
• 80% of American women regularly wear lipstick, and over 25% won’t leave the house without wearing it.
• Lipstick was seen as scandalous by most women and worn predominantly by sex workers in ancient Greece.
• Women who apply lipstick daily tend to eat about 4 pounds of lipstick in their lifetime.
• The average woman spends $15000 on makeup in her lifetime—and of that amount, $1780 goes toward lipstick.
• According to a study conducted by the University of Manchester, men stare longer at red lipstick on women than bare lips. If she’s applied lipstick, he’ll find it difficult to look away, with a dash of pink holding his attention for 6.7 seconds and red keeping him fixated for 7.3 seconds.
• Clear lip balm is one of the most popular lipstick products on the market today.
• The most famous actresses who popularized lipstick were Greta Garbo, Joan Crawford, Marilyn Monroe, and Elizabeth Taylor.
• Studies show lipstick sales tend to rise during gloomy or rainy days.
• When black-and-white television was in use, the cameras had red filters, which made red lipstick or natural lip color look dull and pale. To get the necessary effect, actors used green lipstick.
• Known as the lipstick effect (or the lipstick index), a concept suggesting that consumers buy affordable luxuries like cosmetics instead of major splurges during economic downturns. Coined by Estée Lauder chairman Leonard Lauder after he noticed a sales spike following the 2001 terrorist attacks.
• One of the most expensive lipsticks in the world was made by Couture Beauty, featuring actual diamonds, and sold for $14 million per tube.
• $62,000 – the price of the most expensive lipstick in the world — Guerlain’s KissKiss Gold and Diamond lipstick.
• 110 grams – the weight of the 18-karat gold tube of the most expensive lipstick in the world.
• 199 – the number of diamonds encrusted on the tube of the most expensive lipstick in the world.
• 80% – the percentage of American women who wear lipstick regularly.
• 25% – the percentage of women who don’t leave the house without lipstick on.
• 7.3 – the average number of seconds men stare at red lipstick.
• 2.2 – the average number of seconds men stare at bare lips.

Sources:

National Day Calendar

Scoop Whoop

Byrdie

Lipstick History

Days of the Year

National Today