By Jaewon Kang
Target Corp. is ending a long-standing program that matches prices of items with those of competitors, as the big-box retailer looks to simplify its pricing strategy.
The retailer said it will continue to match prices within its own ecosystem — such as if there’s a discrepancy between an item’s cost online versus in stores, but will no longer match prices at competing retailers.
A company spokeswoman said Target will update its policy on July 28, adding that the retailer has found customers most often compare prices between its website and stores rather than with other retailers.
The Minneapolis-based company’s current policy states that it will match the price of a product sold at Walmart Inc. or through Amazon.com Inc. in some instances. Goods sold via the companies’ online marketplaces for third-party vendors aren’t eligible for matching.
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