Target is quietly dipping its toes into the THC beverage market, with Bloomberg reporting that the retailer is testing hemp-derived THC drinks in a handful of its Minnesota locations. Bloomberg The effort appears to be a pilot run — just a small sampling of stores experimenting with the concept before any broader rollout.
These drinks aren’t your typical soda — they contain THC that comes from federally legal hemp rather than marijuana, which allows them to skirt around tighter cannabis regulations. Bloomberg But that doesn’t mean the path is clear. Legal questions loom large, especially around dosing, labeling, and how states treat hemp-derived intoxicants.
For Target, the move is bold, but cautious. By limiting the test to a few stores in one state, it allows the company to gather data on consumer demand and regulatory pushback without committing on a national scale. If things go well, we could see the retailer expand the offering — or pull back entirely if complications arise.
Whether this becomes a trend or a footnote will depend on how regulators, customers, and competitors respond in the coming months.
Source:
Bloomberg
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