Home Consumer Shoppers Are Stressed, But Some Brands Are Raising Prices Anyway

Shoppers Are Stressed, But Some Brands Are Raising Prices Anyway

Bottles of Procter & Gamble's Tide detergent at a Target store in Richmond. (Steve Helber/AP)

Americans, up against tariff uncertainty and steadily rising grocery costs, are going to see some household staples get pricier in the coming days.

Procter & Gamble — the maker of Dawn dish soap, Charmin toilet paper, Crest toothpaste and Tide detergent — said Tuesday it would raise prices on about a quarter of its products starting in August in part because of the $1 billion tariff hit it expects annually.

The company didn’t specify which categories or products would be affected but said the increases will be about 2.5 percent on average.

In a media briefing call on Tuesday, Chief Financial Officer Andre Schulten called the increase “moderate,” “adequate” and in line with “the typical inflation consumers would experience.”

Faith Based Events

P&G’s move could be a harbinger of increasing prices, including on groceries, household staples, apparel and electronics. While spending data shows Americans are looking for bargains, economists warn that such price increases will further strain consumers battling stubborn inflation, high interest rates, and rising personal debt and energy costs.

Meanwhile, consumers’ outlook on the economy is the worst it has been in years.

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