By Jose Espinoza
Step inside an IT’SUGAR store, and you’re instantly transported to a whimsical world of candy and wonder—a fantastical escape from the everyday.
Now, imagine that magic enhanced by the colorful and entertaining storybook characters of POMP, SNOW & CIRQUEumstance, bringing together a dazzling blend of candy, showstopping acts, and interactive storytelling for an unforgettable immersive retail experience.
This past weekend, POMP, SNOW & CIRQUEumstance elevated the flagship IT’SUGAR department store at Miami’s Bayside Marketplace into a holiday attraction, drawing crowds with their signature blend of music, magic, and circus spectacle, wizardry & astonishing acrobatics.
The event, with both visual and interactive ingredients, complemented the candy-laden aisles of IT’SUGAR. The talented cast, including Pomp, Snow and Cirqueumstance, brought the store to life recreating exciting moments from their new holiday television special with mesmerizing costumes, interactive storytelling, and show-stopping performances.
Pomp, with his signature blue face and cotton candy-like pompadour, greeted shoppers with festive tunes while an acrobat spun vibrant LED hula hoops swirling like rings of candy with incredible agility.
The holiday magic continued with the enchanting Snow character, a princess-like sprite and CIRQUEumstance, a circus performer dazzling with wonder. Accompanying them was a playful costumed snowman, sporting sunglasses—perfect for a sunny Florida day.
But the biggest attraction was RoboClaus™, the storybook’s new towering, 6-foot Santa-like figure who turned heads and brought smiles to both kids and adults alike. Lined up for photo opportunities, families captured memories with the modern and innovative RoboClaus, making him a standout attraction throughout the store and Marketplace.
With giant M&M’s, Jelly Belly displays, and a colossal candy throne installation, POMP, SNOW & CIRQUEumstance at IT’SUGAR created a delicious escape from everyday life. A perfect blend of sweetness and entertainment.
POMP, SNOW & CIRQUEumstance have previously engaged shoppers with successful activations at IT’SUGAR locations in Dania Pointe and Mizner Park, with more exciting events on the horizon.
To learn more about POMP, SNOW & CIRQUEumstance, or to preview their new holiday TV special, visit their website at www.pompsnowcirque.com or watch the TV special here https://youtu.be/ev-g9kweFZM?si=Fq5aMegQe99ftJAK
IT’SUGAR, one of the largest specialty candy retailers in the world, operates over 120 locations across the U.S. and Canada. Visit www.itsugar.com
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