By Bruce Gil
In another ripple effect on the economy, Ozempic and other weight loss drugs are boosting sales of smaller-sized clothes.
In addition, some customers who have lost weight are now experimenting with new styles.
Maggie Rezek, 32, lost 60 pounds on semaglutide — the active ingredient in Ozempic and Wegovy. She told the Wall Street Journal that has bought a new wardrobe after her weight loss.
“Before, I was insecure about my body. Now, I feel like I fit better in clothes. That gives me the confidence to dress up and be more stylish.” — Maggie Rezek
This is just one example of how diabetes and obesity medications known as GLP-1s have been impacting the economy and consumer behavior.
Skyrocketing demand for GLP-1s has transformed Ozempic maker Novo Nordisk and Eli Lilly, the producer of Zepbound, into the largest pharma companies by market cap in the world.
Morgan Stanley analysts anticipate the global market for GLP-1s will reach $105 billion by 2030, up from a previous projection of $77 billion. The investment bank also expects the adoption of these drugs to reach about 31.5 million people in the U.S., or about 9% of the nation’s population, by 2035.
Beyond that, analysts expect the slimming drugs will help boost the fitness industry and reshape the food sector.
Walmart U.S. CEO John Furner said the company is already noticing changes in consumer behavior that he’s attributed to the drugs. He told Bloomberg in October that, in comparison to the general population, users are buying fewer things.
Both chief executives at Novo Nordisk and Eli Lilly have said that they have received calls from food executives for advice regarding the growing popularity of these treatments.
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