Cheez-It adds some crunch
Kellanova is releasing its biggest innovation for the Cheez-It brand in three years by adding some crunch.
Cheez-It Crunch is a new line of 3D-shaped cheese crackers meant to deliver “a flavor-forward, crunchy snacking experience,” according to a release.
The launch includes three flavors: Kick’n Nacho Cheese, Zesty Jalapeño Cheddar and Sharp White Cheddar. The nacho cheese and jalapeño cheddar flavors will be available in 7-Eleven stores starting in October, with a nationwide retailer rollout for all three options in January 2026.
“We’ve taken everything fans love about the original Cheez-It cracker and reimagined it with a new, irresistible snacking experience,” Cara Tragseiler, senior brand director for Cheez-It, said in a statement. “As the name indicates, Cheez-It Crunch has a bold, craveable crunch, delivering a satisfying bite and making it a must-have for all snack lovers.”
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