In a statement posted by his partner, Ben Cohen, on social media, Greenfield said that his decision to step down from the business they founded in 1978 was one of his “most painful” but that he could “no longer, in good conscience, and after 47 years, remain an employee of Ben & Jerry’s.”
Cohen and Greenfield have repeatedly been arrested at protests in Washington and have been outspoken about a range of issues, including climate change and racism, building a reputation of social activism for the Vermont-based brand. They served ice cream at Occupy demonstrations in 2011 and came up with flavors such as “Save Our Swirled” in support of climate talks in Paris, “I Dough, I Dough” to celebrate same-sex marriage, and “Yes Pecan,” a riff on the campaign slogan of President Barack Obama, “Yes, we can.”
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