Home Consumer How The Rise Of Dupes And Store Brands Could Change The Way...

How The Rise Of Dupes And Store Brands Could Change The Way You Shop

https://www.vecteezy.com/photo/46536232-kyiv-ukraine-4-may-2023-big-stack-of-humanitarian-aid-food-and-products-from-europe-to-ukrainian-refugees

Adrianna Rinaldi has enough high-quality leggings to last a week of remote work in New York without having to do laundry — and it didn’t cost her a small fortune.

Instead of continuing to spend up to $118 for one pair from Lululemon, she now buys a version that is one-third of the price. CRZ Yoga has built a cult following for its near-perfect dupe — short for duplicate — of Lululemon leggings. “The quality is just the same,” said Rinaldi, 34. “There’s more acceptance around not going for the brand name.”

From copycat brands to store-label groceries, budget alternatives to everyday essentials and indulgences are having a moment. Rather than the cheap knockoffs of old, they often come close to their brand equivalent in quality. More Americans are prioritizing price and value in lieu of national brand loyalty, according to spending data and company earnings calls — while influencers are also embracing the change.
“The dupe feels like you’ve cheated or one-upped the system … especially in a time of economic uncertainty,” said Lauren Beitelspacher, a professor of marketing at Babson College in Wellesley, Massachusetts.

Disclaimer

The information contained in South Florida Reporter is for general information purposes only.
The South Florida Reporter assumes no responsibility for errors or omissions in the contents of the Service.
In no event shall the South Florida Reporter be liable for any special, direct, indirect, consequential, or incidental damages or any damages whatsoever, whether in an action of contract, negligence or other tort, arising out of or in connection with the use of the Service or the contents of the Service. The Company reserves the right to make additions, deletions, or modifications to the contents of the Service at any time without prior notice.
The Company does not warrant that the Service is free of viruses or other harmful components


Join Our Newsletter

Sign up to receive news right to your inbox every day

Close